In this modern era, the social media has become one of the most important part of our lives. These social media channels are nowadays used in both personal as well as professional fronts and so does the eCommerce industry too. It is even said that the social media channels help the eCommerce businesses in getting best results while improving good ROI.
Majority of the eCommerce sites choose just the social media over the marketing channels in order to help the customers with brand awareness, boosting the professional network along with boosting their sales. The same technique is also used by the Odoo eCommerce development solution providers for the Odoo platform. But this benefits you till you do it a right way or else there are some of the common mistakes that must be avoided:
No social media strategy: There are some of the companies that use social media on their site without knowing proper guidelines or a definite strategy. You need to address or respond to each of the visitor for their queries and this requires definite strategy. If not done appropriately, then the engagement of the subscribers as well as ROI will be affected.
Posting too many contents: Posting content is one of the best strategies as it will engage visitors as well as subscribers very often. But better not to post too many contents as it will bore the audiences and some may even unsubscribe. The Odoo eCommerce theme development offers a definite approach towards content publishing.
Buying “Likes” as well as subscribers: On some of the social media sites you need to buy likes subscribers. But this does not mean that you have trustworthy visitors. As a result, it is better to prefer traditional solutions like the competition contests, word of mouth, advertising and many more.
Deleting negative comments: It is advisable not to hide or delete negative comments as it would prove them true. Instead, leave the comment as it is and if possible try to justify your positive points and address the user in best possible way.
Thus, this is how you can use social media for your business the best way.